Every post waits for a named person to approve it.
Give each person the work they need for one brand, name the approver, and keep the draft separate from the decision to publish.
Set the role for each brand
Permissions cover view, create, approve, publish, connections, Brand Kit, and calendar work for the brand in question.
Send a named version
The approver sees the draft and the creative that need a decision, rather than an unclear request in another thread.
Record the decision
The audit trail keeps who approved what attached to the workflow.
Publish as a separate step
An approved draft is not a published post. The publishing permission and destination still matter.
Drafts never publish themselves.
Draft, approval, schedule, delivery, and failure stay visible as separate states. A preview or approval is never treated as a completed publish.
Frequently asked questions
Which roles can be set per brand?
View, create, approve, publish, connections, Brand Kit, and calendar permissions are set per brand.
Can a draft publish itself after approval?
No. Approval and publishing remain separate actions.
Can I see who approved a post?
Yes. The audit trail records who approved what.
Are workflow states combined?
No. Draft, approval, schedule, delivery, and failure remain distinct.
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Start a trial
There is no free plan. Creator and Starter open with a 7-day trial that requires a card; the trial is capped at 8 Image Generation Credits, 20 publishing actions and 2 connected profiles, and one trial is allowed per business. Growth is billed from day one. Enterprise is sales-assisted and has no trial.